Personal data ownership is the ultimate fundamental human right on the Internet and applies to all the apps, devices and online services you use. At EagleFire, it's also one of our core values along with your right to privacy. We design products and services to preserve and protect your ownership rights and give you control over all your online services. It's not easy and is counter-intuitive to the majority of online services available today. But that's the kind of fundamental and God-given truths we believe in. Let's look at how this affects you every day and everywhere you go.
Are you tired of surrendering your personal liberties and privacy to apps and online services? Had enough of advertisements showing up on your smartphone as soon as you walk out of a store, browse somewhere else on the Internet or shortly after a discussion with friends? Do you want to stop funding companies you disagree with? At EagleFire, we call this The Big Mobile Frustration. It is a problem most people experience and is easy to solve. Before I show you how to solve it, a clear understanding of what it is and how it works is important. It is made of two parts: personal data collection and advertising. Let's look at the first with a typical scenario.
"Personal data collection and advertising is the Big Mobile Frustration. They are being used to take away our personal property rights, natural identities and our God-given liberties such as freedoms of thought, speech and cultural influence."
Every day in America, someone decides to change their mobile phone service. As they get closer to making a purchase decision and think about switching or upgrading their smartphone, the first part of the Big Mobile Frustration sinks in: they can't use another phone from a different device maker. All their photos and videos are on their current smartphone's cloud service such as Google Photos or Apple iCloud along with their contacts, calendars, and personal messaging. Then there's all the apps.
For over 20 years we have been using cheap cloud storage, free apps and a variety of online services such as email and social networks. With all the problems surfacing in the news about what Big Tech companies have been doing behind the scenes, stuck has turned into defeated and surrender. This quandary brings forth a critical question: are free online accounts costing us liberty and freedoms? Reported truthful evidence from credible news sources tells us the answer is "yes" and it leads us to the second part of the Big Mobile Frustration. Do you pay attention to Ads on websites or your mobile phone apps?
Most of us don't however we put up with them knowing they are paying for free or affordable online services. Meanwhile we are finding out what the online service providers true intentions are. They are using their large online presence and massive advertising profits for political election manipulation, marketplace monopoly, censorship and other misuse of our personal data not to mention make us prone to massive personal data theft by hackers. It's why advertising continues to become far too intrusive into our identity, culture and lives. Let's keep our focus on the money.
"The prevalent online advertising business model is riddled with fraud and corruption. Fake revenues prevail in most Big Tech financial reports to Wall Street."
The first part of the Big Mobile Frustration (personal data collection) empowers the second part (advertising) and there is a big economic problem you may not be aware of. Think about it: if you don't pay attention to most online or mobile phone Ads, who is and where does the Advertiser get a return on investment? How come there are more accounts and "followers" on the social media platforms and App Stores than real people? The truth is surfacing more every day. Advertisers are not getting good ROI and in most cases none at all. The prevalent online advertising business model is riddled with fraud. That means fake revenues prevail in most Big Tech finanical reports to Wall Street. Consider the following:
- 5 Reasons Why Your Digital Advertising Metrics Are Inaccurate (AdWeek, July 2018, updated August 2019)
- How big a problem is digital ad fraud? Recent estimates vary from $6.5 billion to as high as $19 billion, a range that points to the difficulty in measuring fraud’s true impact. (eMarketer, February 2019)
- The biggest firms are Facebook and Alphabet (Google's parent), which rely on advertising for 97% and 88% of their gross sales revenues respectively. Their typical revenue reports and projections make no economic sense when compared to the advertising market size. (The Economist, January 2018).
- A popular cracker brand recently found out 72% of their "Followers" on Instagram are fake. More brands and retailers are finding the problem. (The Drum, January 2019).
- A company was caught producing 196 million fake video views and advertising clicks on YouTube. There are many more like this, racking up advertisers bills on YouTube and making videos look more popular than they really are. (NYT, August 2018).
- "For traditional display formats, desktop web and smartphone apps were the two channels most vulnerable to fraud. For video formats, smartphone and tablet apps were the riskiest places to buy [advertising]." (Pixalate, February 2019).
- Facebook announced it has shut down 5.4 billion fake accounts between January and September of 2019. Likes and comments continue to be suspect by advertisers. (Epoch Times, November 2019)
There are more facts and evidence proving companies using online advertising as their business model are producing fake results which means they are making fake revenues. Further, we know online services with centralized access, such as a website to sign into and view a social network account or emails, are prime targets for online theft and attacks. It's become clear individual liberty and control was not part of the design of most of today's online services.
So how do we solve the Big Mobile Frustration? Is the Federal Government breaking them up, censored companies suing them or adding more rules and regulations the answer? No. We need to unite as Americans and work together to solve the problem. It's easy to do: own, control and take responsibility of our personal data.
"Natural individual liberties are not in the foundational designs of most online services and computing devices. Solve the Big Mobile Frustration today by declaring and doing online and mobile independence. Take responsibility and ownership of your personal data by having and controlling your own online services."
How we value and manage our personal data is no different than other property and liberties we own and have rights to. If we apply this fundamental truth to our online and mobile services, we can save our families, our nation and ourselves from harm and experience the exceptional Idea that defines America anytime we want to. It empowers us to stop others from taking away our liberties, inflicting unwarranted censorship, doing political manipulation and indirectly funding organizations we disagree with. All while keeping the good conveniences devices and online services provide.
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